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In today’s business world, we are nothing without our email. Now, we don’t even need to be sitting in our office to hear the ding of our inbox, alerting us that yet another message has arrived; we live in a time where ...

The money is in the list. You’ve probably heard that said over and over again. You keep hearing it because it is absolutely true. The bigger your opt-in list is, the more money you will make – it’s a proven fact that ...

Great Mailing Lists The most important element of any direct mail program is the mailing list. This is one rule to which there are no exceptions. If you use the wrong list, everything else is futile. Market-savvy timing; distinctive mailing piece; catchy headline; ...

Our company has an email list from an event we held last year. The email list was from people who registered online or via faxed form for the event, but we neglected to include an “opt-in” check box for future emails. ...